What should I put in my government marketing plan?

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A government marketing plan is slightly different than a commercial marketing plan. Many companies don’t take the time to write a proper one and it could cost them a lot in sales. Commercially, you are using a marketing plan to look at the industry as a whole. In a government marketing plan it’s important to identify agencies and states that may be more likely to purchase your services or products.

Knowing which agencies are most likely to purchase your products ...

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