Is it profitable to have a Government Marketing Plan

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A government marketing plan is slightly different than a commercial marketing plan. Many companies don’t take the time to write a proper one and it could cost them a lot in sales. Commercially, you are using a marketing plan to look at the industry as a whole. In a government marketing plan it’s important to identify agencies and states that may be more likely to purchase your services or products.

Knowing which agencies are most likely to purchase your products ...

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Help with Contractor Assistance Visit

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Make A Strong Impression At Your Contractors Visit

After you have received award of your GSA schedule you will be viewed upon as a schedule holder. One of the responsibilities of a schedule holder is to have someone who represents the company available for the Contractor Assistance Visits (CAV). GSA requires at least two visits during the tenure of the contract. This is not a time where you need to roll out the red carpet you want to be comfortable ...

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Schedule Input Program (SIP) Tips!

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The government recently updated the SIP program to 7.9 and now instead of it working some of the time, you have to update it in order to get it to work correctly at all. Many times, these updates won’t happen on their own and it forces you to backup your SIP file and then uninstall it from your computer and re-install hoping you won’t lose any of the information that you previously built in your file. Also, many times when ...

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Updating or Changing Information in D&B, SAM or GSA Elibrary

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www.sam.gov

Many people have spent many years government contracting and there has always been some sort of government tracking system for federal contractors. A long time ago it was ORCA and then CCR and finally they combined the two to form the System for Award Management. If you are interested in working any federal U.S. Government contracts then you must be registered in SAM. IN order to register in SAM you must first obtain and DUNS Number:

https://iupdate.dnb.com/iUpdate/companylookup.htm

A DUNS registration ...

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Government Conferences versus E-learning Webinars

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This is a very common question in government sales. How do I know if the conference that I’m looking at attending is worth the amount I have to pay to set up a booth, take people away from work for a few days, pay their travel? Many times it’s a combination of factors that determine whether or not conferences are going to be right for your company:

1. Do you have available funds in your marketing account to send people to ...

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Is it profitbable to outsource our GSA management?

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GSA Schedule work can take a significant amount of a small businesses time in order to make the schedule as successful as it can be for your company. There are many companies out there that will offer to help you manage this work but not all of them are really worth the amount they will charge. On the other hand there are some companies out there that are worth their weight in gold and much more.

What can these companies ...

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Competitor Analysis, does it really help?

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Keeping abreast of your competition and their prices is an important factor in government work. While most competitors will underbid their published GSA or Federal Prices significantly, you can still find a basis for your pricing by researching your competitor. The problem is knowing where to find this information, here are a few different places you can look:

1. GSA Advantage https://www.gsaadvantage.gov/outage.html
This site will show you if your competition has a GSA Schedule and if so what their published ...

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Mass Modifications, clearing up the confusion

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Recently there have been a lot of mass modifications that have come out from the GSA and some of them can be quite confusing. Many schedules have seen the notices and warnings on the Formatted Product Tool or TAA compliant mass modifications and may have several questions regarding these mods. Here is the best way to evaluate and deal with the modifications as they come out.

Mass modifications are emails sent by the government because part of your GSA schedule has ...

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Why is the Schedule Input Program such a Pain to use?

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The government recently updated the SIP program to 7.8 and now instead of it working some of the time, you have to update it in order to get it to work correctly at all. Many times, these updates won’t happen on their own and it forces you to backup your SIP file and then uninstall it from your computer and re-install hoping you won’t lose any of the information that you previously built in your file. Also, many times when ...

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Are Conferences or Webinars really worth attending?

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This is a very common question in government sales. How do I know if the conference that I’m looking at attending is worth the amount I have to pay to set up a booth, take people away from work for a few days, pay their travel? Many times it’s a combination of factors that determine whether or not conferences are going to be right for your company:

1. Do you have available funds in your marketing account to send people to ...

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