Government Conferences versus E-learning Webinars

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This is a very common question in government sales. How do I know if the conference that I’m looking at attending is worth the amount I have to pay to set up a booth, take people away from work for a few days, pay their travel? Many times it’s a combination of factors that determine whether or not conferences are going to be right for your company:

1. Do you have available funds in your marketing account to send people to ...

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