Government Marketing Plan-A Plan for Success

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A government marketing plan is slightly different than a commercial marketing plan. Many companies don’t take the time to write a proper one and it could cost them a lot in sales. Commercially, you are using a marketing plan to look at the industry as a whole. In a government marketing plan it’s important to identify agencies and states that may be more likely to purchase your services or products.

Knowing which agencies are most likely to purchase your products ...

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6
APR
0

GSA Help, Overview

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I have a Contractor Assistance Visit (CAV) coming up and I don’t know what to expect!

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Make A Strong Impression At Your Contractors Visit

After you have received award of your GSA schedule you will be viewed upon as a schedule holder. One of the responsibilities of a schedule holder is to have someone who represents the company available for the Contractor Assistance Visits (CAV). GSA requires at least two visits during the tenure of the contract. This is not a time where you need to roll out the red carpet you want to be comfortable ...

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21
MAR
0

GSA Help

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Tips for improving your GSA Advantage Showing through SIP

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The government recently updated the SIP program to 7.9 and now instead of it working some of the time, you have to update it in order to get it to work correctly at all. Many times, these updates won’t happen on their own and it forces you to backup your SIP file and then uninstall it from your computer and re-install hoping you won’t lose any of the information that you previously built in your file. Also, many times when ...

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16
MAR
0

GSA Help

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GSA Schedule Modifications Upkeep

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Modifications to your GSA Schedule are perhaps the most overlooked of all the upkeep required to make your GSA Schedule a profitable venture for your company. When was the last time you updated the pricing on your schedule to reflect a commercial price increase? Are you selling new product lines commercially that you haven’t added to your GSA Schedule? Did you perform a new service commercially but haven’t added it to your GSA Schedule? How many irrelevant products are taking ...

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8
MAR
0

GSA Help

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Selling to the government across multiple levels

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As we all know every Federal, State and Local agency has a website. This means that are a potential of thousands if not tens of thousands of websites that provide information in regards to procurement. Obviously not one person can take time to look at everyone of these websites but someone might want to single a few out to learn more about the potential agency they would like to work with. The most difficult part of this is knowing which ...

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22
FEB
0

Overview

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Are government conferences worth the time and effort?

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This is a very common question in government sales. How do I know if the conference that I’m looking at attending is worth the amount I have to pay to set up a booth, take people away from work for a few days, pay their travel? Many times it’s a combination of factors that determine whether or not conferences are going to be right for your company:

1. Do you have available funds in your marketing account to send people to ...

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15
FEB
2

GSA Help, Overview

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GSA Schedule Management is it time efficient?

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GSA Schedule work can take a significant amount of a small businesses time in order to make the schedule as successful as it can be for your company. There are many companies out there that will offer to help you manage this work but not all of them are really worth the amount they will charge. On the other hand there are some companies out there that are worth their weight in gold and much more.

What can these companies ...

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8
FEB
0

GSA Help

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What’s the best way to Forecast Federal Opportunities for 2017?

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Forecasting of federal opportunities is a time consuming project that may or may not be worth it for businesses. There are many paid software programs out there that can provide the yearly forecasts much quicker and easier than most federal contractors can do on their own. It is the opinion of Schemtosh Consulting, LLC that you should know how and where to forecast opportunities on your own before deciding to spend the money for someone else to do it for ...

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31
JAN
0

GSA Help

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How can I figure out my Federal Competitor’s Pricing?

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Keeping abreast of your competition and their prices is an important factor in government work. While most competitors will underbid their published GSA or Federal Prices significantly, you can still find a basis for your pricing by researching your competitor. The problem is knowing where to find this information, here are a few different places you can look:

1. GSA Advantage https://www.gsaadvantage.gov/outage.html
This site will show you if your competition has a GSA Schedule and if so what their published ...

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25
JAN
0

GSA Help, Overview

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Small Business and GSA Schedules!

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GSA Schedule work can take a significant amount of a small businesses time in order to make the schedule as successful as it can be for your company. There are many companies out there that will offer to help you manage this work but not all of them are really worth the amount they will charge. On the other hand there are some companies out there that are worth their weight in gold and much more.

What can these companies ...

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5
JAN
1

GSA Help

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