Government Marketing Plan-A Plan for Success

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A government marketing plan is slightly different than a commercial marketing plan. Many companies don’t take the time to write a proper one and it could cost them a lot in sales. Commercially, you are using a marketing plan to look at the industry as a whole. In a government marketing plan it’s important to identify agencies and states that may be more likely to purchase your services or products.

Knowing which agencies are most likely to purchase your products ...

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Selling to the government across multiple levels

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As we all know every Federal, State and Local agency has a website. This means that are a potential of thousands if not tens of thousands of websites that provide information in regards to procurement. Obviously not one person can take time to look at everyone of these websites but someone might want to single a few out to learn more about the potential agency they would like to work with. The most difficult part of this is knowing which ...

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Is it profitable to have a Government Marketing Plan

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A government marketing plan is slightly different than a commercial marketing plan. Many companies don’t take the time to write a proper one and it could cost them a lot in sales. Commercially, you are using a marketing plan to look at the industry as a whole. In a government marketing plan it’s important to identify agencies and states that may be more likely to purchase your services or products.

Knowing which agencies are most likely to purchase your products ...

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Profitable Modifications to your GSA Schedule

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Modifications to your GSA Schedule are perhaps the most overlooked of all the upkeep required to make your GSA Schedule a profitable venture for your company. When was the last time you updated the pricing on your schedule to reflect a commercial price increase? Are you selling new product lines commercially that you haven’t added to your GSA Schedule? Did you perform a new service commercially but haven’t added it to your GSA Schedule? How many irrelevant products are taking ...

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Is it profitbable to outsource our GSA management?

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GSA Schedule work can take a significant amount of a small businesses time in order to make the schedule as successful as it can be for your company. There are many companies out there that will offer to help you manage this work but not all of them are really worth the amount they will charge. On the other hand there are some companies out there that are worth their weight in gold and much more.

What can these companies ...

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Are Conferences or Webinars really worth attending?

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This is a very common question in government sales. How do I know if the conference that I’m looking at attending is worth the amount I have to pay to set up a booth, take people away from work for a few days, pay their travel? Many times it’s a combination of factors that determine whether or not conferences are going to be right for your company:

1. Do you have available funds in your marketing account to send people to ...

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