Government Marketing Plan-A Plan for Success

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A government marketing plan is slightly different than a commercial marketing plan. Many companies don’t take the time to write a proper one and it could cost them a lot in sales. Commercially, you are using a marketing plan to look at the industry as a whole. In a government marketing plan it’s important to identify agencies and states that may be more likely to purchase your services or products.

Knowing which agencies are most likely to purchase your products ...

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Modifications to your business information in D&B, SAM and GSA E-library

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www.sam.gov

Many people have spent many years government contracting and there has always been some sort of government tracking system for federal contractors. A long time ago it was ORCA and then CCR and finally they combined the two to form the System for Award Management. If you are interested in working any federal U.S. Government contracts then you must be registered in SAM. IN order to register in SAM you must first obtain and DUNS Number:

https://iupdate.dnb.com/iUpdate/companylookup.htm

A DUNS registration ...

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Are government conferences worth the time and effort?

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This is a very common question in government sales. How do I know if the conference that I’m looking at attending is worth the amount I have to pay to set up a booth, take people away from work for a few days, pay their travel? Many times it’s a combination of factors that determine whether or not conferences are going to be right for your company:

1. Do you have available funds in your marketing account to send people to ...

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Selling at the Local, State and Federal Level Tips!

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As we all know every Federal, State and Local agency has a website. This means that are a potential of thousands if not tens of thousands of websites that provide information in regards to procurement. Obviously not one person can take time to look at everyone of these websites but someone might want to single a few out to learn more about the potential agency they would like to work with. The most difficult part of this is knowing which ...

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Is it profitbable to outsource our GSA management?

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GSA Schedule work can take a significant amount of a small businesses time in order to make the schedule as successful as it can be for your company. There are many companies out there that will offer to help you manage this work but not all of them are really worth the amount they will charge. On the other hand there are some companies out there that are worth their weight in gold and much more.

What can these companies ...

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Competitor Analysis, does it really help?

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Keeping abreast of your competition and their prices is an important factor in government work. While most competitors will underbid their published GSA or Federal Prices significantly, you can still find a basis for your pricing by researching your competitor. The problem is knowing where to find this information, here are a few different places you can look:

1. GSA Advantage https://www.gsaadvantage.gov/outage.html
This site will show you if your competition has a GSA Schedule and if so what their published ...

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What could I possibly learn from all of the Government Websites?

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As we all know every Federal, State and Local agency has a website. This means that are a potential of thousands if not tens of thousands of websites that provide information in regards to procurement. Obviously not one person can take time to look at everyone of these websites but someone might want to single a few out to learn more about the potential agency they would like to work with. The most difficult part of this is knowing which ...

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Where can I find opportunities to sell to the Government?

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For many companies, knowing where to look and how to set up searches to find that perfect opportunity is one of the more complicated tasks. There are many sites out there designed to give you federal contracting opportunities, mostly paid with a few free sites. In this blog we will discuss the best ones for companies to use.

1. GSA Ebuy https://www.ebuy.gsa.gov/advantage/ebuy/start_page.do
This site is only available to contractors that have gone through the GSA Schedule application process and been ...

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